Swiss International Airlines, commonly known as Swiss, is the national airline of Switzerland. It was founded in 2002 and is now a subsidiary of Lufthansa Group. Swiss operates flights to over 100 destinations in 50 countries, with its main hub located at Zurich Airport.
Swiss is known for its high quality of service, comfortable seating, and in-flight entertainment options. It offers both short-haul and long-haul flights, with its long-haul fleet consisting of Airbus A330 and A340 aircraft. Swiss is also a member of the Star Alliance, the world's largest airline alliance.
The Swiss International Airlines Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.