Lufthansa is a German airline and one of the largest airlines in Europe. The airline was founded in 1953 and operates out of its hub at Frankfurt Airport in Germany. Lufthansa operates flights to destinations all around the world, and is a member of the Star Alliance network, which includes many other major airlines such as United Airlines, Air Canada, and ANA.
The Lufthansa Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
