The Microcar logo is a horizontally oriented oval with a silver outline that includes the wordmark "Microcar" in full capital letters. The logo also incorporates two curving silver lines resembling an orbit, which represent the brand's progressive commitment to design and ecological. The color scheme is based on red and silver, with a glossy surface and some glittering gradients, giving the impression of a confident and strong corporation. The logo depicts the brand's move from boat construction to the manufacture of super-compact vehicles, exhibiting a futuristic and environmentally responsible approach.
The Microcar Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
