KESK is an acronym that stands for "Confederation of Public Sector Trade Unions" in Turkish. It is a Turkish trade union confederation that was founded in 1995 and is one of the country's largest labor unions. KESK represents civil servants, teachers, healthcare workers, and municipal government personnel in the public sector. The confederation campaigns for its members' rights and interests, and has organized numerous protests and strikes to increase labor awareness and demand improved working conditions and salaries.
The KESK Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
