The WTO (World Trade Organization) is an intergovernmental organization that regulates global trade between countries, with a mandate to promote free trade, reduce trade barriers, and provide a platform for negotiating and resolving trade disputes between member countries. The WTO/OMC has 164 member countries and its headquarters is located in Geneva, Switzerland.
The WTO OMC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
