The International Development Association (IDA) is a World Bank Group organization that provides concessional loans and grants to the world's poorest countries. It was founded in 1960 and is based in Washington, D.C. The International Development Association (IDA) seeks to alleviate poverty by providing finance and technical help to promote economic growth, reduce inequality, and enhance people's lives.
The International Development Association Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
