Soroptimist International is a multinational volunteer organization dedicated to improving the lives of women and girls worldwide. It was started in Oakland, California in 1921 and presently has over 70,000 members in over 120 countries.
The organization's aim is to inspire women and girls to reach their full potential and live their aspirations via educational, economic, and leadership development initiatives.
The Soroptimist International Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
