ICEX is an acronym that stands for "Instituto Espaol de Comercio Exterior," or "Spanish Institute for Foreign Trade." It is a public business group that promotes and supports Spanish companies' internationalization by offering information, training, and resources to assist them in expanding their business activities abroad.
The ICEX Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
