ACTRA is an acronym that stands for the Alliance of Canadian Cinema, Television, and Radio Artists. It is the union that represents professional actors in the English-language film, television, and radio industries in Canada. ACTRA, founded in 1943, negotiates and administers collective agreements, advocates for Canadian content, and seeks to improve its members' economic and working conditions. ACTRA represents actors, voice actors, stunt performers, background performers, and dancers in a range of roles.
The ACTRA Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
