Gumpert was a German maker of high performance sports automobiles best known for the Apollo model. Roland Gumpert, a former Audi executive and key developer of Audi's Quattro technology, launched the business in 2004. The Gumpert Apollo was a lightweight, mid engined sports automobile designed to give great performance on both the road and the track.
The Gumpert logo depicts a griffin, a legendary creature having the body of a lion and the head and wings of an eagle. It is displayed on a shield with a burgundy red backdrop and a gold frame. The griffin represents power and unruliness, which aligns with the brand's attributes.
The Gumpert Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
