Guinness is a famous Irish dry stout with a dark hue, creamy texture, and distinct flavor. Arthur Guinness invented it in Dublin, Ireland, in 1759, and it has since become one of the world's most renowned beer brands.
The Guinness Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
