Fred Perry is a British sportswear company started in 1952 by tennis player Fred Perry. Initially, the firm concentrated on creating tennis shirts, which were popular due to their high-quality cloth and recognizable design bearing the brand's laurel wreath logo.
The Fred Perry Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
