Puma is a multinational sportswear company that creates athletic and casual footwear, clothing, and accessories. Rudolf Dassler, the brother of Adidas founder Adolf Dassler, launched the company in 1948. Puma is headquartered in Herzogenaurach, Germany, and has a global presence in over 120 countries.
The Puma logo consists of a leaping Puma, also known as a cougar or a mountain lion, in an iconic form. The Puma logo has gone through several updates over the years, but the leaping puma has remained a constant and recognizable element of the brand's identity.
The Puma Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
