The Eagle logo is made up of a shield-like form with a strong outline and a graphical representation of an eagle facing to the right. The wordmark's typography, which appears on the top area of the emblem, is distinctive. Chrysler launched the Eagle brand in the 1980s and abandoned it at the end of the 1990s.
The Eagle Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
