Daewoo was a prominent South Korean company involved in a variety of sectors, including autos, electronics, shipbuilding, and construction. Kim Woo-jung founded it in 1967, and it developed quickly over time to become one of South Korea's major chaebols (conglomerates).
The small ovals on either side of the stripes in the Daewoo logo are somewhat reminiscent of eyes or headlights, which could be interpreted as a nod to Daewoo's automotive focus.
The Daewoo Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
