Innocenti was an Italian automotive manufacturer founded in 1920 by Ferdinando Innocenti in Milan, Italy. Initially, the company was involved in the steel tubing business, but it later expanded into manufacturing various products, including machinery and equipment for the Italian military during World War II.
The Innocenti logo, created in 1976 features a stylized depiction of the letters "i" and "n". The logo's evolution reflects the company's shift from a manufacturer of two-wheeled transport to the automobile industry.
The Innocenti Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
