Audi is a German automaker that develops, engineers, manufactures, promotes, and distributes premium automobiles. It is part of the Volkswagen Group, one of the world's leading automobile manufacturers.
The Audi logo consists of four interconnected rings that represent the four businesses that combined to establish Auto Union AG in 1932: Audi, DKW, Horch, and Wanderer. The design has changed over time, with the rings taking on a three-dimensional appearance in the 1990s and a shift toward simplicity in recent years.
The Audi Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
