Ascari is a luxury sports vehicle company created by Klaas Zwart, a Dutch entrepreneur. The corporation is named after Alberto Ascari, an Italian racing driver who won two Formula One World Championships in the 1950s. Ascari is recognized for its high-performance, limited-production supercars. The company's vehicles are intended to provide excellent performance and exclusivity, with many boasting innovative engineering and cutting-edge technology.
The Ascari logo represents the company's dedication to quality, motorsports, and honors the heritage of legendary racing driver Alberto Ascari. The logo comprises of two stylized stripes that reflect Alberto Ascari's two championship titles in the Formula One World Championship. Below the two stripes, the company name "ASCARI" is written in silver capital letters.
The Ascari Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
