ASA, or Automóvil Sport Argentino, is an Argentine company that creates identical replicas of racing vehicles from the 1930s, 1940s, and 1950s. Néstor Salerno, an Argentinian racing driver, started the corporation in 1969, and its headquarters are in Don Torcuato, Tigre Partido.
The ASA logo features a wing-shaped icon bearing the brand's initials "ASA". The logo conveys a strong message of ambition, reliability, and innovation, encapsulating the brand's values and aspirations.
The ASA Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.