Amgen is an American global biopharmaceutical business based in Thousand Oaks, California. William K. Bowes Jr. started Applied Molecular Genetics (AMGen) in 1980, and it merged with Immunex, a biotechnology business, in 2002. Amgen's moniker is taken from its previous name, Applied Molecular Genetics.
The Amgen logo has evolved over time, but the present version includes the company name "Amgen" in bold, capitalized letters. Furthermore, the "G" in "AMGEN" stands out for its stylized, interwoven appearance, which suggests togetherness and collaboration.
The Amgen Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
