The Accor logo features a distinctive uppercase lettering in a clean and bold sans-serif typeface, with a single shortened horizontal bar in the letter "A".
Accor is a worldwide hospitality company headquartered in France that operates in more than 100 countries. It has a varied portfolio of hotel brands that appeal to a variety of market sectors, ranging from inexpensive to luxury. Some of its well known brands are Novotel, Ibis, Pullman, Sofitel, Mövenpick, Fairmont, and Raffles. Accor provides a diverse choice of rooms and services designed to fulfill the demands of both business and leisure travellers.
The Accor Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
