The Zenith logo history demonstrates the brand's progression via many redesigns while preserving a timeless black and white color scheme. The present logo is divided into four layers, with the star at the top, followed by the company name and a two-story slogan highlighting Swiss watchmaking heritage since 1865. The font chosen is a bespoke sans-serif typeface with clean lines and enough space, which exudes elegance.
Zenith is a Swiss luxury watchmaker created in 1865 by Georges Favre-Jacot. It is famous for producing high-quality timepieces with unique mechanisms. The brand has a strong history of watchmaking, having developed various classic models throughout the years.
The Zenith Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
