The Girard Perregaux logo features the brand name in an elegant serif type with the letters "GP" above it and the slogan "Watches for the few since 1791" below in a simpler sans serif type, emphasizing the brand's history and commitment to luxury watchmaking.
Girard Perregaux is a Swiss luxury watch company with a long history going back to 1791, when skilled watchmaker Jean-François Bautte opened his factory in Geneva. Constant Girard married Marie Perregaux in 1856, bringing together two famous watchmaker families and officially naming the company Girard-Perregaux.
The Girard Perregaux Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.