Whirlpool is a multinational manufacturer of home appliances. The company was founded in 1911 and is headquartered in Benton Harbor, Michigan, USA. Whirlpool manufactures and sells a wide range of household appliances, including refrigerators, freezers, ovens, cooktops, dishwashers, washing machines, dryers and other small appliances.
The Whirlpool Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
