Frigidaire is a brand of home appliances that is owned by Electrolux, a Swedish multinational home appliance manufacturer. The Frigidaire brand was founded in 1918 and initially specialized in refrigeration products. Over the years, the brand has expanded its product range to include a variety of household appliances, such as air conditioners, dishwashers, washing machines, and dryers.
The Frigidaire Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
