Haier Group Corporation is a Chinese multinational home appliances and consumer electronics company. Haier's product line includes refrigerators, freezers, washing machines, air conditioners, water heaters, televisions, and mobile phones, among other things. The company operates in more than 100 countries around the world, with over 80,000 employees.
The Haier Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
