UPSA (The University of Professional Studies, Accra) is a famous higher education school located in Ghana's capital city, Accra. UPSA, founded in 1965, is well-known for its emphasis on education in business and related fields. The university provides undergraduate and postgraduate studies in accounting, finance, marketing, human resource management, and other fields.
The UPSA logo consists of a wordmark topped with a four-leaf clover motif. The logo uses a soothing color combination of gray and marine blue, similar to turquoise. The wordmark has a gray bespoke typeface with gentle, smooth strokes that complement the letter shapes. The sea blue graphical motif represents protection and good luck. Each leaf of the four-leaf clover symbolizes faith, hope, love, and luck.
The UPSA Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
