The University of San Carlos (USC) is a private Catholic research institution in Cebu City, Philippines, that dates back to 1595. It has several campuses and offers a diverse variety of undergraduate and graduate degrees in numerous disciplines. USC is well known for its devotion to research and innovation, as well as its active participation in community activities and upholding high academic standards.
The University of San Carlos logo consists of a shield, laurel leaves, the motto, and the university's name. The shield is broken into three sections of varying colors. The lower section of the shield depicts an open book, which often represents knowledge and education. The green color in the background represents wisdom. The laurel leaves represent excellence, and the number of leaves on each side represents the seven gifts of the Holy Spirit.
The University of San Carlos Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
