The University of Kansas (KU) is a public research institution based in Lawrence, Kansas, with campuses in Kansas City, Overland Park, Wichita, and Salina. It was founded in 1865 and is one of the oldest public institutions in the Western United States.
This University of Kansas Logo features the university's initials "KU" written in blue and the university's name printed in grey.
The University of Kansas Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.