The Toyota logo features an overlapping of two perpendicular ovals inside an outer oval which forms the letter "T" for Toyota and a steering wheel representing the vehicle itself. The outer oval symbolizes the world that embraces Toyota. The wordmark is placed beside the emblem in red lettering.
Toyota Motor Corporation is a Japanese multinational automaker based in Toyota City, Aichi, Japan. Kiichiro Toyoda started it in 1937 as a breakaway from his father's company Toyota Industries, to produce vehicles.
The Toyota Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
