The Tissot logo style and colors have important value in relation to the brand's heritage and Swiss roots. The Tissot logo's three-color palette, unlike many rivals, emphasizes the company's Swiss heritage. The red emphasis on the white cross symbol in the logo provides dynamism and appeal.
Tissot is a Swiss watchmaker that was created in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the Swiss city of Le Locle, Neuchâtel. Tissot has a long history of making high-quality watches, ranging from traditional and elegant to more contemporary and sporting styles.
The Tissot Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
