The Sterling automobile logo was created for the American automaker Sterling Motors, which was founded by Austin Rover in 1987 and disbanded in 1991. The design included a horizontally extended ellipsoid emblem with a thick silver outline that appeared three-dimensional due to the usage of bright gradient color. The inside half of the medallion was colored a light but powerful shade of blue, with various gradients. The wording in a title-case was written in large silver letters over the blue portion of the logo, using a stylish and excellent serif typeface. The color palette for Sterling Motors' visual identity was based on the mix of blue and silver and their gradients.
The Sterling Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
