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Skittles

Skittles Logo Meaning and Description.

Skittles are a popular fruity candy that is small, spherical, and chewy. Skittles are available in a number of flavors, including strawberry, orange, lemon, green apple, grape, and others, depending on the variation. Skittles were first introduced in the United States in 1979 and have since become a popular candy in many countries worldwide.

The Skittles Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.

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