Jelly Belly is a jelly bean candy brand that was introduced in 1976. David Klein, who previously worked as a candy wholesaler, created the company. Jelly Belly candies are available in a wide range of flavors, including typical fruit flavors, buttered popcorn, toasted marshmallow, and even flavors based on popular beverages such as Dr. Pepper and A&W Root Beer.
The Jelly Belly Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
