Singapore Airlines is the national airline of Singapore. Formerly known as Malayan Airways, Malaysia-Singapore Airlines was established in 1947. The airline divided in 1972 to become Malaysia Airlines and Singapore Airlines. One of the top airlines in the world, Singapore Airlines is renowned for its first-rate passenger experience, first-rate amenities, and high level of safety. With nearly 130 aircraft in its fleet, the airline travels to locations on six different continents. It belongs to the Star Alliance, an international airline partnership made up of more than 25 airlines.
The Singapore Airlines Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
