LAN Airlines was a Chilean airline that operated from 1929 to 2018. In 2012, it merged with Brazilian airline TAM to form LATAM Airlines Group, one of the largest airline groups in the world at the time. The merger created a major player in the South American airline market, with a combined fleet of over 300 aircraft and routes to more than 150 destinations in 22 countries.
The LAN Airlines Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
