The Shark Trust is a non-profit organization located in the United Kingdom dedicated to the conservation of sharks, skates, rays, and chimaeras and their habitats. The organization was founded in 1997 and is one of Europe's main advocates for shark conservation.
The Shark Trust's mission is to promote awareness of the importance of elasmobranchs in the marine ecosystem, as well as the risks they face due to overfishing, bycatch, habitat destruction, and climate change. The group also works to promote the creation of marine protected areas, the management of sustainable fisheries, and the adoption of responsible fishing methods.
The Shark Trust Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
