The American Forest Foundation (AFF) is a non-profit organization dedicated to promoting sustainable forest management and conservation in the United States. Since its inception in 1944, the group has worked to protect and restore forests.
The American Forest Foundation Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
