Donate Life is a non-profit organization dedicated to increasing organ, tissue, and eye donation in the United States. The group strives to educate the public on the importance of organ donation, debunk myths and misconceptions about donation, and urge people to register as organ donors.
The Donate Life Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.