Donors Choose is a US-based non-profit organization that provides a platform for public school teachers to request funding for classroom materials and experiences. Teachers post projects and individuals, corporations, and organizations can donate funds to support the projects they choose.
The Donors Choose Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.