The Razor brand is known for creating a diverse variety of recreational and transportation items, with a concentration on electric scooters, electric bikes, skateboards, hoverboards, and accessories. Razor, founded in 2000, has established itself as a market leader in personal mobility, notably among children, teens, and young people.
The Razor logo is made up of two parts: a red saw blade with a hollow circle in the center that resembles a wheel, and a hand painted, uneven, and slightly comical text portion. The logo is associated with speed and movement, and the red color choice is meant to convey activity and intensity.
The Razor Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
