BMW I is a sub-brand of BMW that manufactures electric and plug-in hybrid automobiles, as well as related technology and mobility services. The “i” stands for innovation, and it represents BMW’s dedication to sustainable transportation solutions. The BMW i range comprises models such as the BMW i3, a tiny electric vehicle, and the BMW i8, a plug-in hybrid sports car.
The BMW I logo, used for the brand’s electric automobiles, has a three-dimensional appearance with modern colors, and the slits in the “B” shape forms the letter “i”. The logo’s blue and white colors are reminiscent of the Bavarian flag.
