The OSCA (Open Source car) project is a concept that focuses on developing an open-source automotive design. The goal is to let amateurs, enthusiasts, and experts to work together on the design and development of an automobile using open-source principles, much how software projects are produced cooperatively.
The OSCA logo round form represents practical simplicity and the engineer's mindset. The logo is made up of four colors: blue (dark-royal), red (Bologna-red), white, and silver, all of which mirror the Bologna Coat of Arms (COA). The Maserati name appears prominently at the top of the emblem, while the "Fratelli" and "Bologna" are written in opposing directions.
The OSCA Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
