The Orlando Magic logo which was revealed for the Magic's 35th anniversary season in 2023-24, pays homage to the franchise's history by blending parts of the original classic logo from 1989. It includes the wordmark, a retro-style ball and a trail of classic Magic stars cascading to the left, while keeping the team's colors of Magic blue, black, and silver.
The Orlando Magic are a professional basketball team headquartered in Orlando, FL. They compete in the Southeast Division of the NBA's Eastern Conference. The squad was established in 1989 as an expansion franchise and has since become a well-known name in the NBA.
The Orlando Magic Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
