The Bobcats logo features the head of a bobcat, a wild feline predator native to North Carolina, where the team is based. The cat's face in the logo wears an intimidating expression, embodying qualities like prestige, excellence, striving for success, perseverance, and energy.
The Charlotte Bobcats were a professional basketball team from Charlotte, North Carolina. They were founded in 2004 as an expansion franchise and competed in the NBA's Southeast Division of the Eastern Conference.
The Bobcats Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.