The Charlotte Hornets logo evolved throughout time. The logo is a stylized teal-colored Hornet head with wings on a white background. The team's second logo depicts a teal and purple forward-facing hornet with the words 'Charlotte Hornets' on its chest and wings growing over its head.
The Charlotte Hornets are a professional basketball club that plays in Charlotte, North Carolina. They compete in the Southeast Division of the NBA's Eastern Conference. The Hornets were founded in 1988 as an expansion team and competed in Charlotte until 2002, when they relocated to New Orleans and renamed the New Orleans Hornets.
The Charlotte Hornets Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
