The Miami Heat logo depicts a dark red basketball with orange flames, representing the ball passing through a hoop. The logo has developed since its debut in 1988 while retaining its flaming element. The team's name was picked in a fan competition to showcase Miami's enthusiasm and resolve. The mascot, Burnie, is an orange fireball. The logo's colors are red, yellow, and black, with the newest version featuring deeper tones and smoother shapes.
The Miami Heat is a professional basketball team headquartered in Miami, Florida. They compete in the Southeast Division of the NBA's Eastern Conference. The franchise was created in 1988 and has won several NBA titles, most notably in 2006, 2012, and 2013. The Heat have had numerous legendary players throughout the years, including Alonzo Mourning, Dwyane Wade, Shaquille O'Neal, and LeBron James.
The Miami Heat Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
