The New York Knicks logo depicts a basketball hovering under vibrant lettering representing the team's name. The present logo has been in use since 1964, with very minimal revisions throughout the years. The Knicks have somewhat changed their logo in each of the previous two years, with the most visible change being the elimination of black from the primary logo's color scheme in 2011.
The New York Knicks are a professional basketball club headquartered in New York City. In the National Basketball Association (NBA), they compete in the Eastern Conference's Atlantic Division. The squad was founded in 1946 and has a rich history, winning two NBA titles in 1970 and 1973.
The New York Knicks Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
