The Atlanta Hawks logo combines an updated “Pac-Man” design with the wordmark, representing a new identity. Furthermore, the secondary logo pays reference to Atlanta’s past, displaying a hawk’s wings raising a basketball consumed in flames, representing the city’s rising from the ashes to become a major worldwide metropolis.
The Atlanta Hawks are a professional basketball club headquartered in Atlanta, Georgia. They compete in the NBA’s Southeast Division of the Eastern Conference. The franchise began in 1946 as the Buffalo Bisons in Buffalo, New York, before relocating to Atlanta in 1968 and changing their name to Atlanta Hawks.
