The Atlanta Hawks logo combines an updated "Pac-Man" design with the wordmark, representing a new identity. Furthermore, the secondary logo pays reference to Atlanta's past, displaying a hawk's wings raising a basketball consumed in flames, representing the city's rising from the ashes to become a major worldwide metropolis.
The Atlanta Hawks are a professional basketball club headquartered in Atlanta, Georgia. They compete in the NBA's Southeast Division of the Eastern Conference. The franchise began in 1946 as the Buffalo Bisons in Buffalo, New York, before relocating to Atlanta in 1968 and changing their name to Atlanta Hawks.
The Atlanta Hawks Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
