Atlanta United FC is a professional soccer club based in Atlanta, Georgia, United States. The club was founded in 2014 and began playing in Major League Soccer (MLS) in 2017.
The Atlanta United FC Logo serves as the visual backbone of the brand’s identity, reflecting the brand’s core values, mission, and ambition in a single, bold symbol. The design components, such as lines and composition, convey trust, dependability, and progressive qualities, and the color palette represents key brand attributes such as sustainability, growth, and authenticity.
